Ultimate Fighting: Fistful of Dollars, Business, Franchise, Sports, Muscle, Money, Profit, Global Marketing, Revenue, Brand Development

COUNTDOWN TO FACEBOOK IPO

» More

INSIDE THE OCTAGON

One-On-One with Dana White
The popular UFC President and front man is credited with growing a brand that was once near extinction. Dana White helped raise the UFC to new heights with a shrewd business sense and unique, self-assured style.

Watch Video
Popular UFC front man Dana White is greeted by fans in Germany.
Web Extra
Dana White recalls his foray into Ultimate Fighting, and the phone call that changed the face of the sport forever.

Going Global
Ultimate Fighting is fast becoming a universal language. Dana White is now taking the UFC on the road – bringing the fast-growing fight club to Europe. Revenues were $275 million in 2008 - up 37% from 2006 - and according to White, there's no end in sight.

Watch Video
Fans and controversy greet the UFC in Germany.

History of Violence
In Germany, some politicians say Ultimate Fighting glorifies violence. As a result, spectators under the age of 18 are banned from events in that country. But, nothing could compare with what the league already dealt with in the U.S.

Web Extra
Brazilian Rorion Gracie traces the history of the UFC from his father's no- holds barred matches.
Web Extra
Rorion Gracie brought the concept of the UFC from his garage to arenas across the country, and came up with the idea of the Octagon.

The Ultimate Showdown
The rise of one fighting sport and the fall of another. Boxing is by no means down for the count, but it’s been given a roundhouse punch. Ultimate Fighting has captured the kind of attention and ticket revenues once reserved for boxing. And now “The Donald” wants in on the action.

ULTIMATE FIGHTING WEB EXTRAS

A Fighter's Story
Rich Franklin is one of Ultimate Fighting’s biggest stars. The former math teacher, who holds a Master’s Degree in Education, went from shaping minds to knocking heads in the octagon.

Web Extra
Franklin takes us from the locker room to the intensity of the Octagon.
Web Extra
Fighter Rich "Ace" Franklin details what it's like to enter the Octagon.

The Fertitta Family
Lorenzo Fertitta and his brother Frank rolled the dice and bought the UFC for $2 million and invested $44 million more to save the dying league. Today, Ultimate Fighting generates more pay-per-view buys than boxing and wrestling.

Web Extra
Lorenzo Fertitta, remembers the origins of his love affair for mixed-martial arts.

SHOW TIMES

Watch the Full Program

SHOW HOST

Scott Wapner
CNBC Reporter

CNBC ORIGINALS

CONTACT US

Questions? Comments? Tell us what you think about "Ultimate Fighting: Fistful of Dollars"?

Click here to email us!

| Terms of Service | Independent Programming Report